Music star Tiwa Savage has told her side of her story to stardom.
Tiwa shared her story at the second edition of The Youth Enterprise Conference held recently at Eko Hotel, Victoria Island, Lagos, where she was one of the
speakers, including the founder of IrokoTV, Jason Njoku, the co-founder of Jobberman, Opeyemi Awoyemi among others.
The event was organised by Founder of NairaBet.com, Akin Alabi, and was designed to empower youths.
Speaking at the occasion, Tiwa said her musical career in Nigeria after she left United States started on a bad notes as angry music fans showed displeasure at her performance, and threw sea of sachet water at her during her first performance at Kennis Easter Fiesta.
“When I decided to pack everything and move to Nigeria. I had a good job as a songwriter with Babyface(an American R&B musician) at that time but I sold my car, my belongings and came to Nigeria.
“But when I got to Nigeria I was humbled. I was speaking fone. I was like ‘hello, I am singer,’ and the response in Yo¬ruba was like ‘E jo a ko yen je.’ (Please we don’t fancy that). My first performance at Kennis Easter Fiesta was a disaster! I was stoned with pure water bags because I was singing English songs and blowing too much phonetics.
“I ran back to my husband who was my boyfriend at that time and cried ‘my people are not accepting me, I don’t know what to do.’ He told me to start singing songs that they could relate with. And that was how I came up with Kele Kele Love,” the music graduate from University of Kent narrated.
The Mavin Records First Lady said she has been able to build a relentlessly relevant brand owing to the support of the founder of the record label she signed with, Don Jazzy.
“Some¬times, success is not really when you make it but how you sustain it. A lot of musicians were huge when I moved to Nigeria about five years ago but now we don’t really hear much about them.
“What Don Jazzy told me was that getting a hit record is great but building a brand is more important. Music is also a business but we tend to forget the business side of it. You need to create a lifestyle that young people want to emulate. Sometimes, you may not have the biggest song out there but you are still doing shows, getting endorsements and calls to speak to people and that is because you are a brand,” the 36-year-old mother-of-one explained.