Public Relations measurement expert, Philip Odiakose, has been appointed by P+ Measurement Services as its lead consultant.

Odiakose is a specialist in PR Measurement, Media performance index, Media monitoring and brand health analysis, and he brings almost a decade of expertise and experience in brand communications audit, online reputation management and in-depth media analysis.

Speaking about his new job, Odiakose said. “I am really excited to have joined P+, I believe it is important for clients and brands to understand that it is unhealthy for PR agencies to measure the story they put out in the media for brands and services. It is important to help organisations implement the new Public Relations measurement standards.

“How can communication agencies be the accused, the judge and the jury for a media campaign, It is important that brands and corporations invest in independent media performance audit agencies as a means of balancing reportage being accrued by their different agencies.”

Prior to joining P+ Measurement services, Odiakose worked on brands such as South African Tourism (SAT), Diamond Bank Plc, MoneyGram, Heritage Bank, Cadbury, RenMoney (Formerly RenCredit), Nigeria Breweries, Campari, Chicken Republic, South African Airways (SAA), Blue Gate, AVON HMO, Tetmosol, Alpha Mead (AM) Facility & Management Services, OSMI (Broadcast Right Owner of World Cup in Nigeria) and Orange Academy through several agencies.

P+ Measurement is Nigeria’s leading news/press release monitoring and performance audit company, clipping more than 350,000+ online media channels ranging from newspapers, blogs, forums, online-news site, magazines, journals, wire services, TV networks, local TV stations and new online media each day.

P+ Measurement is internationally recognised as a PR measurement services company in Nigeria with activities being governed/regulated by AMEC (International Association for the Measurement and Evaluation of Communication). P+ recently got listed on the AMEC membership directory

On his own part, Philip Odiakose obtained membership and training from various professional bodies, and accrued a number of certifications ranging from PR Measurement, Media Monitoring, Media Research, Media Audit Reporting, Online Crisis management, Market Research and Project Management.

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