mediaReach OMD Nigeria, the leading media agency in West Africa, has won the Young Lions Media, Nigeria Competition and Young Pro Media – West Africa Championship.
With these feats, mediaReach OMD will represent Nigeria at Cannes in June 2017 for the Cannes Young Lions Media – Global Competition. By winning the 2017 edition of the competition, mediaReach OMD will be representing Nigeria for the 8th time at the Cannes, since 2008.
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The competition was open to media professionals below 30 years that represents various media agencies in Nigeria. Nine teams that took part in the competition were given a brief and had little over 24 hours to think, create and submit a media solution that answers the media brief. Finally, based on the presentations to the Jury which comprises of media communications and creative professionals, the winning campaign was chosen according to criteria used for the international competition.
The International Young Lions competition which will be held at Cannes in June 2017 will offer the next generation of industry superstars the chance to prove themselves by creating campaigns during the Festival week, where more than 400 contestants representing various countries around the globe would compete in seven categories, namely Media, Cyber, Design, Print, Film, Marketers and Public Relations (PR).
The Cannes Lions International Festival of Creativity is the World’s biggest celebration of creativity in marketing communications. It is also the greatest opportunity of the year for industry professionals to network and learn about brand communications.
In view of this, the Executive Director and Chief Executive Officer, mediaReach OMD, Alaba Fadero, said “our global winning culture cascades into our local markets and we train our talents on an on-going basis, including regional webinars on weekly basis as a source of inspiration to be abreast of latest developments and raise our game. Additionally, we have many local initiatives through which we encourage our people to produce works that deliver on objectives and help overcome current business challenges of our clients.”