A non-profit organisation, Livity Africa, is offering free training in digital marketing for youths, and adults across Lagos State.
Livity Africa between February 2016 and July, had trained over 13,000 Nigerians in the free digital marketing training it tagged Digify Bytes, which is supported by Google. The programme is designed to improve digital skills in preparation for jobs and entrepreneurial opportunities across the continent.
Divided into six modules, Introduction to digital marketing, Traditional vs digital marketing, Introduction to search, engine optimisation (SEO), Web design and UX, Content marketing, and Social media, Digify Bytes will hold another training at the Sheba Centre, 20 Mobolaji Bank Anthony Way Ikeja, Lagos on August 5, 2016.
Past participants and a new set of training participants are expected at the training event scheduled for next Friday, according to a statement released by Programme Manager, Nigeria, Livity Africa, Florence Atunwa Olumodimu.
The statement reads, “Livity Africa delivers free digital marketing skills training to Nigerians of different socio-economic classes in line with the country’s vision to equip its youths with digital skills to enhance their employability and in a bid to empower entrepreneurs.
“Nigeria have benefited from this initiative and now have the basic understanding and skills on what Digital marketing is and how it can be used for business, school and life in general.
“Digify Bytes aims to help its participants to stand out from the crowd and provide better career opportunities for the future.
“The digital age is expanding into all areas of our lives, and it is not just those who work in IT who will need to be aware of this change. In the modern workplace, digital marketing skills are highly valued, as it helps businesses understand and reach customers of which they had little or no access to in the past.
“There will be loads of activities for all past attendees of Digify Bytes programme ranging from the #Digify Clinic #DigifyChallenge #Games #Play #MeetUp #Networking to a #Tweetathon just to mention a few.”