The General Manager of Lenovo Technology Africa, Graham Braum , has said that the company’s range of products offered best deals for users of smartphones and laptops.
Braum made this known at a media briefing in Lagos recently adding that the two top strategies of Lenovo, an innovative, international technology company that produces hardware and software solutions are to ‘protect’ its core competencies and ‘attack’ where the company sees opportunities.
Driven by one of its taglines, ‘Innovation never stands still’, Lenovo IdeaPad Yoga, a Windows 8 laptop that bends backwards into a tablet is one of the company’s several products that wowed users.
Another, is the newly introduced mobile devices, the Lenovo PHAB Plus, a beautifully designed premium phablet optimized for single-hand use.
Lenovo PHAB Plus eliminates the dilemma of choosing between costly smartphones with big screens and underwhelming small tablets by offering a single-spot 6.8-innch device with best-in-class entertainment, speedy internet, and all-day battery life.
The company’s other strategy to attack opportunities is exemplified by it introduction of Power Bridge ThinkPads laptop to the African market.
Inadequate access to regular electricity remains a challenge across Africa, and a headache to all laptop users in the continent. It is such a relief that Lenovo Power Bridge ThinkPads laptop has an internal battery (a sizeable one) so there is no need to shut down the system when swapping batteries.
Its ThinkPad laptop’s entrance into African PC market heralded a new era for the continent’s laptop users.
“Lenovo Africa has shown good growth across the consumer and commercial segments. We have expanded our English-speaking territory into four sub-territories – South Africa, SADC, East Africa, West Africa, with focused teams in each. Lenovo’s ‘Protect and Attack’ strategy has given us great traction in both spaces.
“We are investing heavily in the breadth and depth of the channel when it comes to the server market, which we hope will translate into more sales.
“In addition, we have recently signed a contract with BMW to roll out our x86 server infrastructure in 45 countries. This shows that we are successfully integrating our System x products into our,” Graham Braum narrated.
Though relatively new in the smartphone market, Lenovo Africa made a giant leap to near forefront after its products reached more than 4 percent of market share, becoming the number three player in just three quarters.
Egypt, which saw the launch of Lenovo smartphones soon after Nigeria, now places the brand at number two, where it occupies 13.3 percent market share. The company plans to add SADC and East African countries to the mix next, and is set to launch Motorola in South Africa before the end of the year.
“We’ve made significant inroads in the smartphone market and every country has made good progress. We aim to be in the top three brands and build on this, and we are getting there quickly. Once again, we are going in with our ‘protect and attack’ strategy, engaging proactively with mobile operators and partners in each country,” the General Manager of Lenovo Technology Africa, Graham Braum explained.