Fidson Healthcare has said that about N36m is up for grab to consumers of its popular brand, Astymin, in Astymin Get Alert Promo to celebrate the 15 years anniversary of the award-winning brand.
Shedding light on the Astymin Get Alert Promo at a press conference, the Product Manager, OTC, Mr. Femi Ajala said as from Monday till the end of the year, ten consumers of Astymin made by Fidson Healthcare would be rewarded with N10,000 each on daily basis while one lucky winner would win N100,000 monthly.
He said: “On four occasions, Fidson’s Astymin has emerged winner of the BrandHealth ‘Most Trusted Brand’ award in the Multivitamin category.
“The Astymin Get Alert Promo is to reward consumers that have stood by the brand over the last 15 years. The draws will be done daily nationwide with ten people winning N10,000 daily, and one lucky person would win N100,000 star prize monthly.”
The General Manager, Marketing, Ola Ijimakin, in his presentation, said to win, a user should buy Astymin made by Fidson Healthcare, scratch a surface on the pack for the authentication code, 1393 and send text to it.
Ijimakin said that the adoption of the 1393 code for Astymin Get Alert Promo is to create awareness for the code and help in the fight against fake drugs proliferation.
He said: “Fidson Healthcare is using the NAFDAC’s authentication code for Astymin Get Alert Promo as evidence has shown that only two percent of consumers scratch the packs to send text to the code, and verify the drugs, and on fake drugs’ packs, the code is not properly written so as not to detect that the drugs are fake.”