Diamond Bank Plc, Nigeria’s leading commercial bank, has rewarded more than 3,000 customers with over N2 billion through its SavingsXtra reward scheme that commenced in 2008,
Mr. David Otukpe, Propositions Officer/ Liability Products Team made this known in Port Harcourt, the Rivers State capital at the Season 5 Easter Special draw of the reward scheme.
“The Diamond SavingsXtra reward scheme which commenced five years ago has seen over 3,000 customers win over N2 billion both in cash and house hold items. Before now, we were giving out air- conditioners and other electronics as rewards in the scheme. We have now narrowed it down to cash prizes. This season alone, we have given out over N600 million to 1,019 customers. We are half way through as the season ends in September 2013,” Otukpe said.
When asked how the bank monitors how these customers who won utilise the money beneficially, Otukpe disclosed that the bank has measures put in place to monitor the activities of customers who have won to make sure the money is well invested. “We always call our customers who had won prizes to know what they are doing with the money they won and how we can help them. We ensure they use the money for the right purposes.”
Diamond Bank launched the Diamond SavingsXtra Reward Scheme in a bid to encourage a savings culture and also to reward customers for their loyalty. The draws are held weekly (every Friday), monthly (every last Friday of the month) and to mark special occasions as determined by the Bank.
Every Friday, 5 customers win N500, 000 (Five hundred Thousand naira) each, while 15 customers win N250, 000 (Two hundred and fifty thousand naira) each in the weekly draw.
In the monthly draws, 10 customers win N1 million each, another wins N2million and the luckiest customer wins the star prize of Salary-4-Life. The Salary-4-Life is a unique benefit of the SavingsXtra Reward Scheme in which Diamond Bank pays the sum of N100, 000 into the customer’s account every month for the next 20 years.
The draws are conducted through an electronic process approved by the National Lottery & Regulatory Commission and the Consumer Protection Council. These draws are also verified by the renowned auditing firm -KPMG Professional Services. Every N5, 000 deposited by the customers increase their chances of winning in the draws as the winning tickets are chosen by random selection through an electronic draw process.